TREE POSE CHALLENGE

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OMM YEAH! ® Hosts Live Communal Tree Pose on July 19th in Celebration of National Forest Week 

Woman-owned small batch gems company partners with

the National Forest Foundation to support climate change initiatives through yoga 

June 30, 2020, Atlanta, GA – OMM YEAH!® small batch gems, an eco-conscious local business accessorizing mindful lifestyles announced today a live communal Tree Pose set to take place on July 19, 2020 , noon EST in solidarity with the National Forest Foundation. The 108 second live unity tree pose will happen via the OMM YEAH!® Instagram channel (Instagram.com/ommyeah) in grand finale fashion to a seven-day OMM YEAH!® Tree Pose Challenge celebrating National Forest Week (July 13-19, 2020). All are encouraged to help raise awareness of the critical need for reforestation in overcoming climate change by standing up for trees through OMM YEAH!® Tree Pose Challenge daily yoga and gemstone inspirations. Festivities kick-off July 13 at ommyeah.com/tpc featuring philanthropic tree-planting auction of OMM YEAH!® handcrafted in the U.S.A. organic jewelry and launch of its new Wildwood Collection for men and women showcasing bracelets, necklaces and earrings paying homage to the grandeur and heritage of our nation’s forests.

Commenting on the symbolism of the Tree Pose Challenge, OMM YEAH!® founder, Donna Bogatin, RYT 200 said, “Yoga postures enhance our physicality while enriching our minds. Tree Pose---a standing balancing asana---strengthens, stretches and opens our bodies as it broadens our consciousness. To find balance and growth in Tree Pose, yogis first symbolically plant deep roots with their feet for grounding, then raise arms high towards the sky as energetic branches.”

The OMM YEAH!® Tree Pose Challenge harnesses yogi power to stand rooted for our forests and grow our communal branches in support of replanting trees. As trees grow, they help stop climate change by removing carbon dioxide from the air, storing carbon in the trees and soil, and releasing oxygen into the atmosphere. A single tree can sequester a half a ton of CO2 over its 100-year lifetime. 

Demonstrating its environmental commitment to climate change initiatives, OMM YEAH!® small batch gems is a National Forest Foundation Small Business Partner and plants a tree for each piece sold from its Wildwood Collection of nature imbued wearable art. A striking Arizona Petrified Wood Agate 108-gemstone bead Namaste Mala Necklace is the signature piece of Wildwood Collection fashionably emanating meditative energies from millions-of-years-old trees.

About OMM YEAH! ®
OMM YEAH!® small batch gems is a yogi-created and karma-infused intentional jewelry and lifestyle accessories craft brand for men and women. Each
OMM YEAH!® piece is designed and handmade by founder, Donna Bogatin, a RYT 200 who ventured from the Big Apple to the Georgia Peach and found her mission to inspire yoga wellness and create authentic personal adornments encouraging positivity. Yogi Donna curates lush gemstones, precious metals and meaningful artifacts in partnership with fellow socially responsible artisans around-the-world to fashion jewelry which heartens. OMM YEAH!® small batch gems corporate collaborations include STORY at Macy’s, Hyatt Hotels Corp. Exhale Spa, Jamestown Properties Ponce City Market and Lou Lou Boutiques. OMM YEAH!® is a woman-owned, eco-conscious local enterprise and Official Small Business Partner of the National Forest Foundation. OMM YEAH!® collections are available for individual and wholesale purchase at the OMM YEAH!® online store.

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